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We do the research to create the content that motivates influencers to share positive sentiment about our clients. That’s a fancy way of saying we do whatever it takes to “get the media hits.”  Nowadays that’s where most PR agencies stop.  They simply move on to getting the next hit.  That’s all well and good but in a world of converging media, SHIFT views the unbiased, third-party accolades of consumers, bloggers and mainstream journalists as an invaluable content element with which to turbo-boost client programs.

After an important article, blog post or tweet appears, in addition to maximizing its use across a client’s branded channels (from simple Facebook posts to sophisticated email marketing campaigns), SHIFT also uses paid promotion strategies to ensure far greater depth and breadth.  We make sure the credibility and messaging of that earned media “soaks in,” to have a long-term impact on how people think about our client brands.  You can read more specifics of the Agency’s forward-leaning approach on our CEO’s blog.

The consumer trust and credibility gained via Earned Media will be increasingly valuable in today’s brave, noisy new world.

It’s harder than ever to break through. Being credible sets the stage for being incredible.