We like to think of SHIFT as a leading edge culture, starting with our early embrace of social through our recently achieving Google Analytics Certified Partnership (the first PR agency to do so!) Embracing learning and a “no fear of failure” attitude can be seen in how staff proactively strive to expand their horizons.
Just some examples of how SHIFTers are pushing the boundaries!
Our learning and development team curates and provides over 100 training opportunities every year!
Our Boston Consumer team proactively developed its own internal team training regimen to fully embrace and understand Google Analytics
Various staff across multiple offices came forward asking to get deeper into our ever expanding marketing technology capabilities, proactively learning tools like Moz and AdWords.
Staff are pushing clients to give them Google Analytics access and proposing social advertising components to push their earned media hits into new realms
These are just a few examples of how SHIFTers are always on the lookout to learn and grow!