As an increasing number of mid-size and even small companies venture into overseas markets, the need for a global PR program rises. However, our Global PR Survey shows that the majority of global PR programs are deemed “unsatisfactory” by the people who manage them. According to the survey, it doesn’t make a difference whether these companies have engaged a global PR agency or a global network of affiliate agencies to run their international PR program.

The SHIFT approach to international PR combines the best of the two models and offers an additional asset: A global coordinator to secure consistent messaging and branding.

Here’s what the SHIFT model of global coordination entails:

• Global Strategies Director on staff ensure effective coordination between headquarters, regional offices and worldwide agencies

• SHIFT Agency Partners are private, independent, local – and handpicked by SHIFT to assure there’s a cultural fit with our client base

• SHIFT acts as the lead agency in the U.S. and manages administration and billing

The global coordination model encourages cross-agency creativity and out-of-the-box thinking. Clients can also chose the agency partners and – at any point in the relationship – tap a different regional partner if needed.

Read the survey press release