Tintri

Playing Catch Up on Twitter

Objective

Dramatically increase Tintri’s Twitter followers – goal of 10,000 in 9 months

Get on par or edge ahead of key competitors — who enjoyed a healthy lead in the market

Drive prospects to Tintri.com

Drive visitors and traffic to JossandMain.com

Strategies

Execute Twitter campaigns against relevant tradeshows and hashtags including Red Hat Summit, EMCWorld, VMware Horizon, and Gartner Infrastructure Summit

Promote best media coverage each month through paid campaigns

Results

  • Grew from 4,500 to 20,000 followers in 3 months
  • Doubled follower goal in a third of the timeframe
  • Achieved 344% growth rate in followers; surpassed key competitors who grew 20-50%
  • Executed 10 paid campaigns totaling 6,000+ unique user engagements
  • Increased social media traffic to the Tintri website by 59% through the promotion of earned media alone
  • Increased overall traffic to Tintri.com from social referrals by 162% from Q1 2014 to Q2 2014

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