ShoeBuy

Shoes (and Sex) Sell

Objective

Elevate awareness of the Shoebuy.com brand

Use data and analytics to drive compelling editorial angles

Position the brand as a thought leader and expert within the industry

Strategies

Develop exciting survey content that targets Shoebuy.com’s primary audiences – women and men

Leverage survey results to dominate consumer and lifestyle news with proactive media relations

Results

Secured 22 pieces of national lifestyle coverage including two TODAY Show segments, TIME Magazine and Men’s Health, generating over 120,009,915M impressions

@TODAYShow tweeted the segment to its 2.29M followers, garnering 2.7M social impressions

Secured coverage in Fox News’ daytime ‘Outnumbered’ program – a first-time national business hit for the brand with over 900,000+ viewers

Complementing survey infographic was placed in two top lifestyle outlets including StyleCaster and Daily Mail, securing over 8,342,661 impressions

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