Webinar tomorrow: Critical Influence in Social Media

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What do a kid’s sandbox, critical state theory, automobile purchases, and marketing automation have in common? They’re all part of tomorrow’s webinar at SHIFT Communications on Critical Influence in Social Media with VP of Marketing Technology Christopher S. Penn. Learn a new way of thinking about how earned media and public relations are impacting consumers and businesses (and why you cannot do without earned media in today’s marketing environment), learn how to measure the influence you have over your audience, and learn ways to build and strengthen that influence using time-tested and proven methods.

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Posted on June 5, 2013 in Events, Public Relations, Webinar

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About the Author

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, and many others. His latest work, Leading Innovation, teaches organizations how to implement and scale innovative practices to direct change.

Christopher is a highly-sought keynote speaker thanks to his energetic, informative talks. In 2015, he delivered insightful, innovative talks on all aspects of marketing and analytics at over 30 events to critical acclaim.

He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.

Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero.

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