Use IBM Watson Analytics for Advanced Social Media Insights

As marketers and communicators, we must always improve our social media results. Our stakeholders want more followers, more engagement, more clicks, and more ROI.

Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. We haven’t been able to explain why, or determine what to do next to improve our results.

IBM Watson Analytics bundles powerful statistical tools in an easy-to-use package for marketers and communicators like us. Learn how to discover advanced social media insights in this short video tutorial:

Use IBM Watson Analytics on your own data.
Discover powerful social media insights for better results.
Make changes and test using the scientific method.

Need more help building a data-driven social media program? Contact us!

Christopher S. Penn
Vice President, Marketing Technology

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Disclosure: IBM did not compensate SHIFT Communications to create this video or post.

Posted on February 10, 2016 in Analytics, Marketing, Marketing Technology, Metrics, Video

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About the Author

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, and many others. His latest work, Leading Innovation, teaches organizations how to implement and scale innovative practices to direct change. Christopher is a highly-sought keynote speaker thanks to his energetic, informative talks. In 2015, he delivered insightful, innovative talks on all aspects of marketing and analytics at over 30 events to critical acclaim. He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero.
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