Upcoming Webinar: how to build and convert new audience with Chris Brogan

Chris Brogan & Penn #pcb6

Are you struggling to find new audiences? Are you wishing you could grow your business community to drive new business? Come join New York Times Bestselling Author and Human Business Works CEO Chris Brogan and SHIFT VP of Marketing Technology Christopher Penn on Thursday, January 17th, at 3 PM ET/12 PM PT for a one hour conversation about how to build and convert new audiences. We’ll look at social media, email marketing, earned media, and much more, take your questions, and share what’s working for us.

Topics will include:

  • What audience building tactics work on the different networks, and how they differ from each other
  • Effective tips and tactics for converting the attention you get into tangible business assets
  • Hard vs. soft selling and how to sell with value
  • Measuring what’s working and what’s not

Register now for free.

Download our new eBook, Cultivating Influence

Posted on January 14, 2013 in Events, Webinar

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About the Author

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, and many others. His latest work, Leading Innovation, teaches organizations how to implement and scale innovative practices to direct change. Christopher is a highly-sought keynote speaker thanks to his energetic, informative talks. In 2015, he delivered insightful, innovative talks on all aspects of marketing and analytics at over 30 events to critical acclaim. He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero.
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