Today’s post is by guest blogger Vincent Hill – enjoy!
Leveraging social media is a great way to increase your website traffic and reach your target audience. This implies that you should always be considering what your business is posting on social media, paying special attention to keywords that will increase your search engine ranking.
In this article, I will share five tips that will help your business get to the top of the search engine results without much stress. The keywords you use on various social networking sites will determine your rank. Below are some helpful tips:
Create valuable and shareable content
Write stellar content, because content is king. People will be more willing to share your content if it is engaging and interesting to read. This will in turn be a signal to Google and other search engines that people want to read more from you. Start blogging today; if you don’t know how to start a blog, then hire someone to do it for you.
Use the right keywords
Choose your keywords appropriately. The keywords you use on social media should be specific and relevant to your business. The more keywords you include in your posts, the better your chances are of getting a higher search engine ranking.
WordTracker can help you find the right keyword for your business. Keywords are very important for your paid ad campaigns and social media posts.
Encourage social media sharing options on your website
Naturally, writing stellar content will motivate people to share your content. But there are other ways you can try to encourage people to share your content, such as including social sharing buttons and asking your readers to share your content with their networks. If the content is inspiring, some people will be happy to share it even without you telling them to do so.
Keep growing your followers
Although it is often said that your social media influence doesn’t have any impact on your ranking, you shouldn’t relent in building your follower-base. In theory, your large follower-base should equate to more site visit, which will in turn translate to higher ranking on search engine result pages.
Link your website with social media
It is always a noble thing to put your social media profile links in your posts. This will go a long way to improve your SEO. Your social media presence makes a huge impact on your site visibility and search engine ranking.
Whatever you do, keep in mind that value is key. Give your followers immense value and watch them spread the good news like wild fire. Include your website link on all your blog posts or profiles. This will increase your traffic.
Optimize your profile
The first thing new users always look at is your profile, so optimizing your profile is inevitable. Use a good profile picture; a good profile picture represents your brand. This is also the first thing potential customers will look at when they are investigating whether they will follow your brand or not.
Your business logo should explain in clear terms what your business does. It needs to be creative, unique, and attractive. Get an attractive headshot; it would be better if you can put up a professional, smiling face.
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Vincent Hill likes to write about categories such as blogging, content writing, blog design and much more.