Takeaways from Social Media Marketing World 2016

We had the pleasure and privilege of attending and speaking at Social Media Marketing World 2016 recently. What were our major takeaways from this massive social media marketing conference?

The map of takeaways:

What’s Hot Right Now

  • Live Video
    • Periscope
    • Facebook Live
  • Snapchat

Social Media Marketers at wildly varying skill levels

  • Some folks asking about the data layer in Google Tag Manager and pushing cross domain tags
  • Other folks asking what the little @ name on their badge meant

How data-driven are social media marketers?

  • 89% of social media marketers believe exposure is the top benefit of social media
  • Translation: 89% of social media marketers don’t understand analytics

What’s Next for Social Media Marketing?

  • Artificial Intelligence
    • Wit.ai, IBM Watson, Amazon Web Services, Google
    • AI means scale
    • Scale means automation
    • Automation can mean job elimination
  • Virtual reality/augmented reality
    • Marketers can create rich, immersive experiences
    • Pay attention to first mover advantage!
  • The Internet of Things (IoT)
    • Much more metadata available to marketers
    • Example: the Dynamic Signal booth

Be sure to catch our Google Analytics table talk video on Facebook as well.

Christopher S. Penn
Vice President, Marketing Technology

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Posted on April 25, 2016 in Events, Social Media, Video

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About the Author

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, and many others. His latest work, Leading Innovation, teaches organizations how to implement and scale innovative practices to direct change.

Christopher is a highly-sought keynote speaker thanks to his energetic, informative talks. In 2015, he delivered insightful, innovative talks on all aspects of marketing and analytics at over 30 events to critical acclaim.

He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.

Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero.

  • PhilMershon

    Hey Chris, the study doesn’t actually say that marketers think exposure is the top benefit of social media. It’s just that the most people say they believe exposure is “a significant benefit” of social media marketing.

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