Posts Tagged:zero moment of truth

Understanding The Media Cycle for Your Industry

One critical mistake that brands make when it comes to considering the public relations media cycle is many companies don’t begin soon enough. Many believe that advertising and PR function similarly, that you simply turn on the machine, stories happen, and new audiences flock to your door. That perception is incorrect, because the way we…

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Why Social Media Matters

From time to time we still get a question from potential clients that always goes a bit like this, “Why should we invest more time/money/effort into social networking channels/marketing?” They’ve started a Twitter account and a Facebook page, they’ve dabbled in Google+ and post things to their LinkedIn company page, but they aren’t sure what…

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