Posts Tagged:whitepaper

Health Insurance Market is Ripe for Disruption

Health Insurance Market is Ripe for Disruption

The healthcare industry is experiencing its own version of the “Industrial Revolution.” As the healthcare industry transitions to value-based care, innovation – alongside consumer experience and engagement – remains a focal point. Healthcare organizations are not only looking to weather the changes; the smart ones are proactively looking to gain a market advantage. One key…

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influencers

Data Driven PR and the Role of Influencers

Clients of all shapes and sizes are working hard to fully grasp the concept and application of influencers. Can a traditional reporter at the Wall Street Journal be an influencer? Can a vertical industry analyst be an influencer? What about a hobbyist developer in Cleveland, a mom in Reno or a scientist at Harvard –…

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PR and the Google Customer Journey to Online Purchase

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B…

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