Posts Tagged:visual content

Infographics in PR

Infographics in PR Part 2: Creating Impact with Strategy and Design

Although infographics in PR have been leveraged by the industry for decades, their use in the last 10 years has increased exponentially. Last week’s post–Part 1: The Rise and Future–covered the growing relevance, purposes and future of infographics. This post offers guidance on how to make them stand out. The Brief Like all creative deliverables,…

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Infographics in PR

Infographics in PR Part 1: The Rise and Future

Although infographics have been leveraged by the PR industry for decades, their use in the last 10 years has increased exponentially. This 2-part series covers the growing relevance, purposes and future of infographics in PR along with best practices in the context of PR strategy. Love songs, epitaphs and infographics You may never hear them…

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How to Create Animated GIFs for Twitter

Quick update: There’s an iOS app Spark that I read about that will help you make GIFs in seconds. You’re welcome. 😉 Video content is great and wonderfully compelling, but it doesn’t play in every environment. Twitter’s media player isn’t always reliable and no form of video plays reliably in email marketing on all platforms.…

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4 ways to incorporate visual content into your social strategy

People, we are living in a visual world.  A visible online world, at least. It’s hard to not find a headline about how visual content is winning the social network engagement battle. Go on – I dare you not to stumble upon one. We like what we like. And we like images and video. Look…

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