Posts Tagged:Twitter

What does that buy us?

“People buy tactics in times of uncertainty. They buy strategy when times are good.” My friend Chris Brogan said that and it struck me as profound. We’ve seen this in our own business: when the budget axe chops into Marketing, the conversation can quickly move from “What’s the right thing for us to do to move…

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The State of Social Media: a new eBook from SHIFT

Few things matter more to digital marketers than social media. In just a decade, social media has become one of the dominant marketing and communications channels. Only the mobile revolution has grown faster than social media. To better understand how social media changed in 2014, SHIFT Communications examined publicly traded social media companies throughout the…

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How To Use Twitter Analytics

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it turns out something very useful is sitting right under our noses. Twitter offers its own analytics tool that…

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Data doesn’t have to be scary

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. Wal-Mart completes one million customer transactions every hour, and with them comes 2.5 petabytes of data. That’s the equivalent of the amount of books in America’s…

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How to Create Animated GIFs for Twitter

Quick update: There’s an iOS app Spark that I read about that will help you make GIFs in seconds. You’re welcome. 😉 Video content is great and wonderfully compelling, but it doesn’t play in every environment. Twitter’s media player isn’t always reliable and no form of video plays reliably in email marketing on all platforms.…

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Can Brands Really “Be Human?”

Last week, we published a post with content marketing guidelines centered on the “be human” mantra. Since I wrote the blog, I’ve come across several similar posts that tout the opposite – that brands inherently cannot be human no matter how hard they try. Jason Falls put it plainly: “As much as we can teach…

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Here’s Why PR Pros Should Use Twitter

It’s no secret we’re big into social media here at SHIFT. Employees are encouraged to be involved on social networks and use them to stay up-to-date on industry news, client industry news and connect with reporters. We even invented the social media press release. As we read a post on PandoDaily this week arguing why…

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Our Public Relations Toolbox

Another day, another tool or app is introduced in the name of productivity and making lives easier. Sometimes we find a gem and sometimes we grasp at a shiny new app only to find out the old one does it better. When it comes to public relations, what’s truly useful out there? We asked SHIFTers…

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6 Ways to Use Twitter Tailored Audiences for PR and Marketing

When Twitter launched its Tailored Audiences in December, it allowed advertisers to reach audiences that were already visitors of their website using cookies to tie to Twitter IDs. Now, Twitter has expanded Tailored Audience capabilities to include targeting of existing email databases and influencers identified by Twitter ID. Rather than walking you through the how…

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