Posts Tagged:Twitter

B2B Brand Engagement

Three Tips for Boosting B2B Brand Engagement on Twitter

Leveraging social media is a key component of any PR strategy and for B2B brands specifically, Twitter is one of the most commonly used channels. In fact, 87 percent of B2B marketers use Twitter to distribute content.  Twitter can help you better reach customers and prospects, engage employees, share company news, promote upcoming events and…

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Data Driven Social Media

How to Build a Data-Driven Social Media Strategy

As you’ve probably read on this blog (and all over the web as of late), social media has become almost entirely pay-to-play for brands. If you want to reach even your existing fans, get out your credit card. Got it? Good. Now more than ever social media is an investment for brands. You can’t just…

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Why You Should Use Twitter Lead Generation Cards For Your Business

I’m sure it’s happened to you. You click on some content of interest from a brand, whether it’s through email, social media, ads, or any other channel, and there’s a form to fill out. You immediately abandon your mission because you don’t want to fill out the small fields on your phone and there’s no…

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Twitter’s New Algorithm

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. If you’re feeling overwhelmed, take a deep breath. We’ll get through…

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The Tale of #Twitter10K: Fact or Fiction?

Twitter is toying with the idea of increasing the character limit of tweets to 10,000, more than 72 times the existing limit. Why would the “micro-blogging” platform take away one of its only unique characteristics in the ever-crowded social media space? One word: MONEY. Over the past 10 years, Twitter’s popularity (and stock price) has…

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3 Reasons Small Business Needs Social Media

We’ve all seen it before. You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back…

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6 Compelling Reasons Why Your Business Should Use Instagram for Marketing

As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already…

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I’m Not on Twitter, It’s #NBD

One of the points that college career offices like to hammer into soon-to-be-grads is that you need a “personal brand” to stand out in today’s corporate world. In a hyper-competitive environment, candidates with an instantly recognizable and easily recallable brand are sure to stand out from their peers. “But how do I build my personal…

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How to Build Rapport and Pitch Media Using Twitter

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. Twitter is a social media platform that sometimes gets a bad reputation as confusing, overwhelming, and just another social network to manage – which, there is some truth to – but,…

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Pull Your Retargeting Campaign Out of the Drain

Retargeting capabilities have quickly become some of the most effective (and highly utilized) advertising options on the web, especially now that most social networks have implemented retargeting in their basic ad platforms. If you’re unfamiliar with retargeting, it allows brands to track who’s visiting their website through various tools and snippets of code and then…

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