Posts Tagged:Tori Sabourin

Apple Watch, Apple Pay and Communicators

Unless you’ve been living under a rock the last few days, you’ve heard all about Apple’s new product launch announcing Apple Watch, iPhone 6 (and 6 Plus) and Apple Pay to the world. You’ve read the specs, seen the new design and probably checked your mobile plan for upgrade availability. Here at SHIFT, we always…

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Another Facebook Algorithm Change: Click-Baiting Bites the Dust

Another day, another Facebook algorithm change to spice up the lives of marketers, PR professionals, and social media managers everywhere. On Monday, Facebook announced a few News Feed “improvements,” including an algorithmic penalty intended for click-bait headlines and photos with links shared in status updates or photo captions versus in Facebook’s native link preview format.…

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Social Media Quiz – The Intermediate Answers

A few weeks ago we created a quiz to help separate the true social media masterminds from, well, the not-so-masterminds: So You’re a Social Media Guru, Right? Ring a bell? If you didn’t get a chance to take the quiz, try it now! It was a lot of fun for us to create, and wanted…

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How bad research undermines your business

A well-informed strategy of any kind must be supported with reliable data. No matter the industry or organization size, if a company makes decisions based on bad data, it’s likely to adversely affect the business and its revenue. Yet in marketing and PR, we are all too familiar with the headstrong executive that insists on changing…

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Content Creation vs Content Curation

In a world where “content is king” and one wrong move on social media can send your brand reputation into a nose dive, there is a lot of pressure on companies to maintain a successful online marketing strategy, from the website and company blog to social media pages. One topic that’s often debated is the…

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SHIFT Culture: 3 Benefits of Rockstar Internal Content

Here at SHIFT, we talk a lot about generating content. Incorporating visuals into your content. Making your content more “human.” Ways to never run out of content. A lot of the content creation we talk about is external: what your business (or your clients) can do to showcase thought leadership and generate more awareness. But…

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2014 Internet Trends: Mobile Boom, Messaging Shifts and Audience Migrations

Former Morgan Stanley analyst and current Kleiner Perkins investor Mary Meeker presented her annual Internet Trends report yesterday at re/code’s Code Conference. Meeker and KPCB have published a report every year since 2001, providing the technology and media industries with powerful insights into the future of digital and how the world interacts with each other…

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Can Brands Really “Be Human?”

Last week, we published a post with content marketing guidelines centered on the “be human” mantra. Since I wrote the blog, I’ve come across several similar posts that tout the opposite – that brands inherently cannot be human no matter how hard they try. Jason Falls put it plainly: “As much as we can teach…

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Be Human: Content Marketing Guidelines

Anyone with social media 101 smarts will tell you the first rule of business is to “be human.” Companies are told they should create personas online to interact with their customers – be a human voice rather than the faceless, corporate voice of an organization. The same advice is often given to digital marketers, but…

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Public Relations and Media Relations: What’s the difference?

If you work in public relations, you’ve definitely been asked, as have we, “What exactly is PR?” (If you still don’t have an answer, check out our take on the question here) The next question is usually, “So is it the same as media relations?” Our answer? No, and here’s why. The Public Relations Society…

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