Posts Tagged:Think With Google

google tools

Using Data from Google Tools to Boost Your PR Pitches

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. As one of…

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Review: Measure What Matters Most – A Think With Google Guide for Marketers

Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “Measure What Matters Most“, drives home the point of improving outcomes by focusing on the customer journey. Let’s dive into some of the…

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