Posts Tagged:SXSW

SHIFTxSW – See Y’all Next Year

Sunday marked the final day of SXSW. For those keeping track at home, that would be 14 days (across EDU, Interactive, and Music & Film) of the annual festival taking over the streets, hotels and businesses of Austin, TX. Don’t worry, this is not another “Don’t move here” rant from a resident to attendees –…

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SHIFT ATX at SXSW

If you like the sound of a cocktail or taco ideated by a robot, or a ride on the Mr. Robot ferris wheel, or an exclusive test drive of foldable vehicles, or getting your hair styled by the best local barbers while sipping on a fresh beverage – SXSW Interactive is the place to be!…

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SHIFTxSW: How to Prepare as a PR Professional

2016 marks the 30th year of SXSW. The first official SXSW was held in Austin in 1987, and it focused entirely on the music industry. The charm of Austin drew more people than expected to SX’s inaugural event, and the conference has experienced steady growth since. In 1994, the conference introduced the popular Interactive and…

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SHIFTxSW: Interview with Hugh Forrest, Director of SXSW Interactive

SXSW Interactive: the land of entrepreneurialism, celebrity keynotes, guerilla marketing – where Twitter was unveiled and Uber launched – all deep in the heart of the “Silicon Hills,” aka Austin, Texas. With nearly 34,000 attendees from across 85 countries and 2700 speakers across 1200 sessions, it’s a marketing spectacular where major brands and startups alike…

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Grab That Beautiful Butterfly, It’s Conference Season

John Beckwith and Jeremy Grey may think the most wonderful time of year is wedding season, but for me – its conference season. That magical first few months that seem to map out the products, services and companies that capture our imaginations, interest or snark for the remainder of the year. Looking at the speaker…

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Signal, Meet Noise: Breaking Out of the SXSW Panel Picker Crowd

Social networking, like every other industry, has a networking event it can call its own. Except this one is no small hotel ballroom affair. This one takes over an entire Texas town for five straight days of sunrise-to-probably-well-past-sunset events, official and unofficial, and brings together the biggest brands in interactive media. You better believe that…

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