Posts Tagged:social media

The Beginning: How To Get Started on Social Media in 4 Steps

In a day and age where not being on social media is an anomaly, it’s hard to think of a brand or business who hasn’t dipped its toe in the social waters. Believe it or not, they do exist. And for those brands, making the jump onto social media can be a scary thought. Where…

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4 ways to incorporate visual content into your social strategy

People, we are living in a visual world.  A visible online world, at least. It’s hard to not find a headline about how visual content is winning the social network engagement battle. Go on – I dare you not to stumble upon one. We like what we like. And we like images and video. Look…

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The Connected Wave will change your marketing and PR

We recently enjoyed listening to Tom Webster present Edison Research’s 22nd iteration of The Infinite Dial, a research report that examines social, digital, and media usage among the US population. As always, there were a few takeaways that made us sit up and take notice, takeaways that you should add to your media mix, media…

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The Social Signals and Noises at Big Conferences

For most industries, it feels like the early spring months are conference season. Abbreviations galore flood our inboxes, social streams and mindshare throughout the months of February and March. At SHIFT, we are lucky to either be working closely with some of these conferences (HIMSS, RSA, CES, to name a few) or keenly watching for…

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Here’s Why PR Pros Should Use Twitter

It’s no secret we’re big into social media here at SHIFT. Employees are encouraged to be involved on social networks and use them to stay up-to-date on industry news, client industry news and connect with reporters. We even invented the social media press release. As we read a post on PandoDaily this week arguing why…

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Our Public Relations Toolbox

Another day, another tool or app is introduced in the name of productivity and making lives easier. Sometimes we find a gem and sometimes we grasp at a shiny new app only to find out the old one does it better. When it comes to public relations, what’s truly useful out there? We asked SHIFTers…

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Why Social Media Matters

From time to time we still get a question from potential clients that always goes a bit like this, “Why should we invest more time/money/effort into social networking channels/marketing?” They’ve started a Twitter account and a Facebook page, they’ve dabbled in Google+ and post things to their LinkedIn company page, but they aren’t sure what…

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Public Comments, Online Comments and Public Relations

“If you don’t have anything nice to say, don’t say anything at all.” – Jacqui Rivait As a company spokesperson, whether the CEO of a Fortune 500 company, a clothing designer who makes outrageous remarks about tragedies to profit, or a person who says the wrong thing at the wrong time; saying things that aren’t nice…

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