Posts Tagged:social media

Pre-Launch PR: How to Rev Up Momentum Before the Big Day

A lot of effort goes into launching a product or service. It takes hours of planning to get it right. We all know this much. But what about the “calm” before the storm? How can you use that time to drum up momentum for your launch without taking away from the big day itself? Whether…

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Up Your Intel With LinkedIn

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. It can truly be a powerful tool for businesses. Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing…

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Find your Brand’s Optimum Facebook Strategy

The Facebook news feed algorithm is in constant flux. It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay…

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Fix (or Establish) Your Brand Reputation

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Just look at the NFL these days. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will…

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Another Facebook Algorithm Change: Click-Baiting Bites the Dust

Another day, another Facebook algorithm change to spice up the lives of marketers, PR professionals, and social media managers everywhere. On Monday, Facebook announced a few News Feed “improvements,” including an algorithmic penalty intended for click-bait headlines and photos with links shared in status updates or photo captions versus in Facebook’s native link preview format.…

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Best Practices for B2B Social Media

B2B brands: Don’t let anyone say you aren’t important. Or that people don’t care about what you have to say. Or that the last thing anyone would want to do is tweet with you or like one of your posts on Facebook. Because you even though your focus is businesses, you still market and sell to people.…

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Social Media Quiz – The Intermediate Answers

A few weeks ago we created a quiz to help separate the true social media masterminds from, well, the not-so-masterminds: So You’re a Social Media Guru, Right? Ring a bell? If you didn’t get a chance to take the quiz, try it now! It was a lot of fun for us to create, and wanted…

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Social Media Press Release 3.0: 2014 Edition

It’s hard to imagine, for most Millennials at least, a time when social media was not a part of everyday life. In 2006, when the business world first began exploring social networks, SHIFT developed the social media press release. Although its early form was not at all flashy by today’s standards, its focus centered on…

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The Writing on the Wall: 4 Tips to Speak to the Healthcare IT Market on Twitter

People are brought together by the act of communicating; it is engrained in our DNA. We have been connecting and forming relationships through conversations since the beginning of time, why would business relationships be any different? We form relationships by connecting through a subject we are passionate about (sports, food or interoperability standards). That conversation…

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Show ‘Em Some Love: Social Media Best Practices for Consumer Brands

We’ve all heard our fair share of radio show call-in segments. You know, the ones discussing dating advice (or horrors) and roommate gripes. While driving to work this week, I listened to a segment that caught my ear; the topic was a bit different than usual. The DJs were asking listeners to call in and…

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