Posts Tagged:social media

You Can’t Own a Conversation

Hashtags are everywhere. The convention began on Twitter years ago as a way to create centralized conversation topics between people that cared about the same thing but who weren’t necessarily following each other. It eventually spread to Instagram, Facebook and most major social networks. In fact, it’s so pervasive that the phrase has crept into…

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Why People Don’t Hate Snapchat Ads

The early verdict is in: people don’t mind Snapchat ads. In fact, they actually kind of like them. And brands? They like ’em quite a bit too. After launching advertising options in October 2014, Snapchat partnered with Millward Brown Digital to provide analysis around the first six ad campaigns featured on the platform. The analysis looked…

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4 Social Media Commandments for 2015 (and Beyond)

Somehow it’s already 2015, and that means it’s time to reactivate our brains and make a valiant effort to pursue our resolutions for longer than a week. Those likely include a few work-related items you would like to achieve and improve upon. Perhaps growing your brand’s social presence while avoiding a disaster that ruins the…

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Best of SHIFT: Top 3 Posts from Q4 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Best of SHIFT: Top 3 Posts from Q1 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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What LinkedIn’s New Homepage Means for Your Social Marketing

In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service. With the updated design LinkedIn hopes to accomplish two things: 1) get people checking LinkedIn more frequently, and 2) get them having more conversations while they’re there. Here are the fast facts…

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How To Use Twitter Analytics

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it turns out something very useful is sitting right under our noses. Twitter offers its own analytics tool that…

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Create New Social Media Rules for 2015

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. To give those marketers a “social media rules” book, we looked back to an oldie but goodie: the 80/20 rule, this version existed way before social media and marketing as we know it today, and…

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Snapchat 101: A Brand Primer

This blog post will disappear in 10 … 9 … 8 … Just kidding. But would that really be so weird now that “disappearing” has become cool? Ask Snapchat. Ask Instagram. Ask Facebook’s Slingshot. (Is that still a thing?) Snapchat, the app we all love to hate, introduced us to the world of temporary sharing; it’s…

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Three Signs You Should Invest in Measurement Tools

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know…

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