Posts Tagged:social media

Social Stories

The Storyless Story: Why the Frames of Social Stories Aren’t the Only Disappearing Element

Not every story begins with “once upon a time,” or ends with a “happily ever after,” however it would be quite a challenging feat to find someone who doesn’t recognize these two phrases. In fact, these two iconic taglines aren’t necessary to bookend any story at all. Yet, social stories do require the two respective…

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pr and social media

How will PR and Social Media Evolve in the Next Five Years?

Ten years ago, I was a freshman in college when a life-changing site called Facebook launched. It was a revolutionary social platform that quickly captivated lives. My daily routine soon included status updates, photo tags and friend requests. Facebook allowed every one of every age to gather the latest news, voice opinions, stay in touch…

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Data Driven Social Media

How to Build a Data-Driven Social Media Strategy

As you’ve probably read on this blog (and all over the web as of late), social media has become almost entirely pay-to-play for brands. If you want to reach even your existing fans, get out your credit card. Got it? Good. Now more than ever social media is an investment for brands. You can’t just…

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social media

How to Grow Social Media Without a Community Manager

You know your brand needs a strong social media presence. Provided you did not emerge from a time capsule yesterday; you have known this for a long time. The verdict is here: the sky is blue, and brands need social. In fact, 9 out of 10 marketers say that social media is important to their…

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Are you using live video?

How to Incorporate Live Video Into Your Social Strategy

Video is the social media man of the hour. It is the Hiddleswift of social. (Ugh, I know. Why did I go there?) Everyone is talking about it. Everyone is paying attention to it. More video content is uploaded in 30 days than all three major US TV networks combined have created in 30 years.…

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Social Media and the News

Would you be surprised if we told you 62 percent of Americans said they get their news on social media? As the typical consumer, think about how much time you spend on social media every day. Whether you’re putting off the latest task on your to-do list or idly scrolling as you catch up on…

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Measure Social Media Google Analytics

Three Ways to Measure Social Media Activity with Google Analytics

Why bother with social media? What are Twitter and Facebook doing for my bottom-line? If you run social media campaigns for your clients or your brand, you’ve probably heard those questions before. And sure, from basic Twitter Analytics and Facebook Insights you can tell your client you’ve received X number of clicks or generated Y…

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Dear Brand, This Tool Isn’t For You. And That’s Okay.

Let’s face it: many brands are guilty of shiny object syndrome when it comes to social networks. Snapchat?! We definitely need to be on that. Ello? No idea what that is, but sign us up & develop a content strategy for it stat! Remember Peach? More brands probably hopped on the short-lived Peach bandwagon than…

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Emerging Social Platforms

When a new social media platform comes out, there’s usually a mad rush to be the first on the platform. But using new social media platforms has advantages and disadvantages. Don’t rush into new platforms until you’re sure you can utilize them effectively. Wait, why shouldn’t you stampede to the hot, new social thing? Companies…

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Stay Social: How to Maintain Impactful Influencer Relationships

The emergence of social media brought direct and immediate access to everyday consumers. With each new social platform comes a group of expert users who are able to inspire, empower and encourage large fan bases. The voices of influencers have become especially pertinent and widely accepted by brands. The definition of “social influencer” differs for…

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