Posts Tagged:Snapchat

Quick & Easy Ways to Measure Snapchat Engagement: Part 2 of 2

This is part 2 of 2 of a quick look at Snapchat. In Part 1, we looked at how popular the app has become. Once upon a time, a long time ago, I too was a Snapchat denier. “It’s useless,” I would say. “I don’t get the point at all. I’ll never use it.” Fast…

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What about Snapchat? Part 1 of 2

Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. If you haven’t downloaded it yet, do so (it’s free). One of the biggest takeaways: what do we do about Snapchat? To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with…

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Why People Don’t Hate Snapchat Ads

The early verdict is in: people don’t mind Snapchat ads. In fact, they actually kind of like them. And brands? They like ’em quite a bit too. After launching advertising options in October 2014, Snapchat partnered with Millward Brown Digital to provide analysis around the first six ad campaigns featured on the platform. The analysis looked…

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Snapchat 101: A Brand Primer

This blog post will disappear in 10 … 9 … 8 … Just kidding. But would that really be so weird now that “disappearing” has become cool? Ask Snapchat. Ask Instagram. Ask Facebook’s Slingshot. (Is that still a thing?) Snapchat, the app we all love to hate, introduced us to the world of temporary sharing; it’s…

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