Posts Tagged:SHIFT Communications

Apple Watch, Apple Pay and Communicators

Unless you’ve been living under a rock the last few days, you’ve heard all about Apple’s new product launch announcing Apple Watch, iPhone 6 (and 6 Plus) and Apple Pay to the world. You’ve read the specs, seen the new design and probably checked your mobile plan for upgrade availability. Here at SHIFT, we always…

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Brainstorms: Are they really as effective as you think?

In many corporate cultures, and especially in creative industries like PR and marketing, brainstorms are the industry standard for generating new ideas. From client kick-off campaigns to new product launches, brainstorms have traditionally been considered the easiest and most efficient way to get a team’s creative juices flowing and generate the most unique ideas. But…

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Another Facebook Algorithm Change: Click-Baiting Bites the Dust

Another day, another Facebook algorithm change to spice up the lives of marketers, PR professionals, and social media managers everywhere. On Monday, Facebook announced a few News Feed “improvements,” including an algorithmic penalty intended for click-bait headlines and photos with links shared in status updates or photo captions versus in Facebook’s native link preview format.…

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Social Media Quiz – The Intermediate Answers

A few weeks ago we created a quiz to help separate the true social media masterminds from, well, the not-so-masterminds: So You’re a Social Media Guru, Right? Ring a bell? If you didn’t get a chance to take the quiz, try it now! It was a lot of fun for us to create, and wanted…

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“You work in PR? So … what do you do exactly?”

Photo Credit “So you, like, plan parties all the time, right?” “Do you just hang out with celebrities?” “Do you get paid to be on Facebook all day?” Working in the PR industry, we get these questions a lot. I’ve worked at a PR agency for almost six months now, and if I asked my…

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Social Media Press Release 3.0: 2014 Edition

It’s hard to imagine, for most Millennials at least, a time when social media was not a part of everyday life. In 2006, when the business world first began exploring social networks, SHIFT developed the social media press release. Although its early form was not at all flashy by today’s standards, its focus centered on…

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How bad research undermines your business

A well-informed strategy of any kind must be supported with reliable data. No matter the industry or organization size, if a company makes decisions based on bad data, it’s likely to adversely affect the business and its revenue. Yet in marketing and PR, we are all too familiar with the headstrong executive that insists on changing…

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Content Creation vs Content Curation

In a world where “content is king” and one wrong move on social media can send your brand reputation into a nose dive, there is a lot of pressure on companies to maintain a successful online marketing strategy, from the website and company blog to social media pages. One topic that’s often debated is the…

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SHIFT Culture: 3 Benefits of Rockstar Internal Content

Here at SHIFT, we talk a lot about generating content. Incorporating visuals into your content. Making your content more “human.” Ways to never run out of content. A lot of the content creation we talk about is external: what your business (or your clients) can do to showcase thought leadership and generate more awareness. But…

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2014 Internet Trends: Mobile Boom, Messaging Shifts and Audience Migrations

Former Morgan Stanley analyst and current Kleiner Perkins investor Mary Meeker presented her annual Internet Trends report yesterday at re/code’s Code Conference. Meeker and KPCB have published a report every year since 2001, providing the technology and media industries with powerful insights into the future of digital and how the world interacts with each other…

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