Posts Tagged:SEO

SEO for PR

How PR can Borrow from SEO for Increased Visibility

If you’re a frequent reader of the SHIFT blog, you know we’re all about integrating data-driven strategies and tactics into our everyday PR efforts. Integrated PR and marketing programs are no longer the exception, they’re the rule. SEO tactics are a great place to start. Whether you’re researching data points for a pitch or building…

Read More →

Conducting an SEO Audit Pt. 4: Competitor Research

This series walks through the components of an SEO audit. In the first post, we walked through the questions you should ask to find out whether or not you need an audit; in the second post, we covered on-site components. The third focused on search-specific aspects. For today’s fourth and final installment, we’ll dive into the…

Read More →

Conducting an SEO Audit Pt. 3: Search Components

This series walks through the components of an SEO audit. In the first post, we walked through the questions you should ask to find out whether or not you need an audit; in the second post, we covered on-site components. Today, we discuss search aspects. One of the first things we think of when we…

Read More →

You’re the #1 SEO loser.

I was struggling to think of a blog topic that would relate to my job in digital marketing. What could I say that would be interesting and compelling?  I decided to do what any normal person would do; I would hit up Google for the answer. It has become a social norm to “Google It”…

Read More →

Conducting an SEO Audit Pt. 2: On-Site Components

In the first post of this series, we talked about the questions you should ask to figure out whether or not you need an SEO audit. If you walked through those and found yourself saying, “I sure do need one,” then keep on reading. So you need an SEO audit. Perhaps your organic traffic could…

Read More →

Do you need an SEO audit?

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. Today, we’re going to begin with the big, old question of whether or not your website needs one.  We hear a lot about SEO every day. How to improve it … the changing algorithms…

Read More →

How often should you check SEO metrics?

MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility SEO. Those three little letters are enough to make most marketers back away slowly. Search Engine Optimization sounds like a tricky thing to navigate and Google doesn’t make it easy. In the past, the big G has dropped large algorithm changes with a rundown of how they…

Read More →

Surviving Penguin and Panda Attacks: SEO Basics

Those sneaky penguins! On Friday, October 17, Google released its third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. While Google’s updates strive to better…

Read More →

PR is the new SEO

A decade ago, even 5 years ago, SEO used to be easy. Go out, place a bunch of links in some blog comments or send out some mass emails to webmasters promoting your site, get links rolling in, and wait for Google to reward your cleverness with high search rankings. You didn’t even have to…

Read More →

Future Marketers Are Quickly Learning: SEO and Analytics Matter

I had the pleasure of serving on the Careers in Social & Digital Media panel recently at  Bentley University’s Marketing/Communications Career Conference program.  The annual event hosts an interesting mix of speakers from the Boston area business/startup/agency crowd to discuss the range of trends around all things communications and offer advice to the undergrads in…

Read More →

Back to Top