Posts Tagged:public relations

Understanding The Media Cycle for Your Industry

One critical mistake that brands make when it comes to considering the public relations media cycle is many companies don’t begin soon enough. Many believe that advertising and PR function similarly, that you simply turn on the machine, stories happen, and new audiences flock to your door. That perception is incorrect, because the way we…

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The Push/Pull of Branding vs. Lead Generation for PR Paid Strategy

The evolution of the variety of ways a client leverages a PR agency has certainly accelerated in the past few years.  The jump from pure messaging/editorial pitch centers of excellence to a combination of “hits +social” councilors has already solidified both on the B2C and B2B side.  However, as you can see in our earned…

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When Should You Roll Out Your Holiday PR and Marketing Strategy?

Every year it seems like we start planning for an upcoming holiday earlier than the last. Walk into a grocery store today, and you’ll already see Cadbury Eggs lining the shelves despite it being mid-February. (Don’t get me wrong, I could eat Cadbury Eggs any day of the year.) As public relations and marketing professionals,…

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Here’s Why PR Pros Should Use Twitter

It’s no secret we’re big into social media here at SHIFT. Employees are encouraged to be involved on social networks and use them to stay up-to-date on industry news, client industry news and connect with reporters. We even invented the social media press release. As we read a post on PandoDaily this week arguing why…

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#HireFriday: Smart, an interview with Megan Kessler

As you’ve probably noticed by now, we’re pretty big on our 7 core values here at SHIFT. One of the things we like to do is to recognize team members who not only fully embody but go above and beyond those values. This week, we sat down with Megan Kessler, an Account Director in Boston,…

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Our Public Relations Toolbox

Another day, another tool or app is introduced in the name of productivity and making lives easier. Sometimes we find a gem and sometimes we grasp at a shiny new app only to find out the old one does it better. When it comes to public relations, what’s truly useful out there? We asked SHIFTers…

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How Content Marketing Could Kill PR

We’ve written at length recently about how public relations can boost content marketing and how public relations can be an integral part of your content marketing strategy. There is a dark side, a reverse side to this topic: content marketing could also kill the effectiveness of your public relations efforts. How? Public relations professionals are more frequently…

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Public Comments, Online Comments and Public Relations

“If you don’t have anything nice to say, don’t say anything at all.” – Jacqui Rivait As a company spokesperson, whether the CEO of a Fortune 500 company, a clothing designer who makes outrageous remarks about tragedies to profit, or a person who says the wrong thing at the wrong time; saying things that aren’t nice…

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