Posts Tagged:public relations

2014 Internet Trends: Mobile Boom, Messaging Shifts and Audience Migrations

Former Morgan Stanley analyst and current Kleiner Perkins investor Mary Meeker presented her annual Internet Trends report yesterday at re/code’s Code Conference. Meeker and KPCB have published a report every year since 2001, providing the technology and media industries with powerful insights into the future of digital and how the world interacts with each other…

Read More →

Can Brands Really “Be Human?”

Last week, we published a post with content marketing guidelines centered on the “be human” mantra. Since I wrote the blog, I’ve come across several similar posts that tout the opposite – that brands inherently cannot be human no matter how hard they try. Jason Falls put it plainly: “As much as we can teach…

Read More →

The Value of Knowing Your Audience

We’ve talked a fair amount on this blog about social tools, the role of PR and marketing in lead generation and the changing landscape of analytics. One thing that can get lost in the rush to the latest tool or trend conversation is a fundamental tenant: the value of truly knowing your audience. By that…

Read More →

Be Human: Content Marketing Guidelines

Anyone with social media 101 smarts will tell you the first rule of business is to “be human.” Companies are told they should create personas online to interact with their customers – be a human voice rather than the faceless, corporate voice of an organization. The same advice is often given to digital marketers, but…

Read More →

Tips for Surviving the Summer Events Season

For most, summertime means getting out of work early on Fridays, a decrease in workload and trips to the beach. For the Consumer team at SHIFT, summertime means event season. Working in Consumer PR often involves hosting a slew of events, and that means you need to plan and execute events to perfection, leaving no…

Read More →

Public Relations and Media Relations: What’s the difference?

If you work in public relations, you’ve definitely been asked, as have we, “What exactly is PR?” (If you still don’t have an answer, check out our take on the question here) The next question is usually, “So is it the same as media relations?” Our answer? No, and here’s why. The Public Relations Society…

Read More →

Agency Life 101: Getting to Know Amanda Munroe

We take a lot of pride in our workplace here at SHIFT — from  our work ethic to our culture. When people talk about “agency” life, there tends to be a mix of truth and misconceptions. In order to give a true representation of what life is like here at SHIFT, we thought it might…

Read More →

Future Marketers Are Quickly Learning: SEO and Analytics Matter

I had the pleasure of serving on the Careers in Social & Digital Media panel recently at  Bentley University’s Marketing/Communications Career Conference program.  The annual event hosts an interesting mix of speakers from the Boston area business/startup/agency crowd to discuss the range of trends around all things communications and offer advice to the undergrads in…

Read More →

4 things to consider before entering PR industry awards

Fact: most of us at some point or another have entered a PR industry awards competition. That’s because awards are an important marketing tool for agencies: prospects often judge agencies they don’t know by examining their credentials, such as awards. That should be incentive enough to make us want to enter, but let’s face it,…

Read More →

Step Up Your B2B Content Game

Let’s face it: B2B marketing and public relations doesn’t always have the same allure as its shinier consumer counterparts. It has its own unique challenges – which is not to discredit B2C industries because they certainly come with their own difficulties as well. But on the B2B side of the house, it’s not always easy…

Read More →

Back to Top