Posts Tagged:public relations

Key Marketing Lessons for PR Pros

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. The program offers SHIFTers the opportunity to participate in an educational course that allows traditional PR pros like myself the chance to dip our…

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Making the Shift: A Campaign Veteran Finds a New Home in B2B Tech

Coming to SHIFT from a campaign background, I was excited to see which tricks and tools of the trade I had picked up over years of campaigning would be effective in the world of B2B. I quickly found that while we may all be distant cousins in the professional family tree of public relations and…

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Four PR Lessons I Learned from The Hunger Games

For anyone that’s a fan of The Hunger Games, it’s nearly impossible not to draw parallels to your life and society. Whether it’s politics, romance, business, or even pop culture, there are lessons we can draw from the trilogy and apply to our daily routines. Thinking about our data-driven PR world, and while reflecting on…

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What PR Pros Can Learn from Drake

If anyone were to spend a day in our Austin office, there’s a 99.9 percent chance that you will hear a Drake song or two, and that’s simply because we love Drake (except for Matt). But, it’s also because there are some relevant PR tidbits in Drake’s glorious raps. Here are three lessons we’ve learned…

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Content Strategies in 2015: Make it Visual, Make it Mobile

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies.  Most of these posts center on questions around things like content volume, distribution, channel selection and engagement metrics.  Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last…

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Best of SHIFT: Top 3 Posts from Q4 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Bring Chaos Into the Workplace

‘Crisis’ can be defined as an unstable or crucial time in which a decisive change is impending, especially one with the distinct possibility of a highly undesirable outcome. Crises aren’t shy, be it a personnel issue or flaw in a product or service, the unexpected happens to us all. To combat this feeling of uncertainty,…

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Nothing in Marketing is Unique

From the latest tool or piece of automation software to measurement or campaign tactics, very few things we come across in the communications industry are truly unique. Most “major” technological advancements are just that, advancements on an idea that has actually been around for a long time. “[Insert New Invention Here], now that’s the greatest…

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Fix (or Establish) Your Brand Reputation

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Just look at the NFL these days. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will…

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Brainstorms: Are they really as effective as you think?

In many corporate cultures, and especially in creative industries like PR and marketing, brainstorms are the industry standard for generating new ideas. From client kick-off campaigns to new product launches, brainstorms have traditionally been considered the easiest and most efficient way to get a team’s creative juices flowing and generate the most unique ideas. But…

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