Posts Tagged:press release

best of q4

SHIFT Archives: The Best of Q4 2016

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Boring Press Release Bingo is Back!

Every year, we analyze thousands of press releases to determine what words are popping up in press releases over and over again throughout the year. We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’…

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Ditch the Press Release if You’re Going for Audience Engagement

When you think about a press release, what comes to mind? Corporate jargon and unexciting news? Us, too. Many PR practitioners as of late have shied away from the release, opting instead for a more tailored and engaging approach – both for the client’s target audience (the customers) and for the media. For some clients,…

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The State of the Press Release in 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. Why? The topic of press releases and when or when not to put one…

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Press Releases: To Use or Not To Use?

“We need to issue a press release at least once a week to maintain high visibility,” said client A. “Press release pick-up has zero value to my business,” said client B. Sounds like a familiar (and contradictory) refrain, doesn’t it? Depending upon who you ask, the press release is either something that’s dead and buried…

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Social Media Press Release 3.0: 2014 Edition

It’s hard to imagine, for most Millennials at least, a time when social media was not a part of everyday life. In 2006, when the business world first began exploring social networks, SHIFT developed the social media press release. Although its early form was not at all flashy by today’s standards, its focus centered on…

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