Posts Tagged:PR

Future Marketers Are Quickly Learning: SEO and Analytics Matter

I had the pleasure of serving on the Careers in Social & Digital Media panel recently at  Bentley University’s Marketing/Communications Career Conference program.  The annual event hosts an interesting mix of speakers from the Boston area business/startup/agency crowd to discuss the range of trends around all things communications and offer advice to the undergrads in…

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4 things to consider before entering PR industry awards

Fact: most of us at some point or another have entered a PR industry awards competition. That’s because awards are an important marketing tool for agencies: prospects often judge agencies they don’t know by examining their credentials, such as awards. That should be incentive enough to make us want to enter, but let’s face it,…

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Three PR Lessons from Scandal’s Olivia Pope

Tonight’s the night. Olivia Pope is back in action as Scandal returns from its midseason break. If you’re like me, you are what’s considered a Scandal addict; if you haven’t seen it yet, here’s the basic premise: Pope is a crisis communications consultant for Washington’s finest (or not so finest), helping them manage their image,…

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When Should You Roll Out Your Holiday PR and Marketing Strategy?

Every year it seems like we start planning for an upcoming holiday earlier than the last. Walk into a grocery store today, and you’ll already see Cadbury Eggs lining the shelves despite it being mid-February. (Don’t get me wrong, I could eat Cadbury Eggs any day of the year.) As public relations and marketing professionals,…

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Here’s Why PR Pros Should Use Twitter

It’s no secret we’re big into social media here at SHIFT. Employees are encouraged to be involved on social networks and use them to stay up-to-date on industry news, client industry news and connect with reporters. We even invented the social media press release. As we read a post on PandoDaily this week arguing why…

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Our Public Relations Toolbox

Another day, another tool or app is introduced in the name of productivity and making lives easier. Sometimes we find a gem and sometimes we grasp at a shiny new app only to find out the old one does it better. When it comes to public relations, what’s truly useful out there? We asked SHIFTers…

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All the Interesting Things: Marketing, PR, and Ideas for 01/10/14

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers shared among each other lately. Let us know what you think in the comments!…

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Google Only Wants to Kill Bad PR Agencies

Or Google’s Dark Secret? Photo Credit: Karen Roe via Compfight cc Over the past couple weeks, we’ve gotten a lot of questions regarding the way to use links in press releases so as not to make the big green Google giant mad. To be clear, Google isn’t fighting a war against public relations companies, they’re…

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