Posts Tagged:PR

Another Facebook Algorithm Change: Click-Baiting Bites the Dust

Another day, another Facebook algorithm change to spice up the lives of marketers, PR professionals, and social media managers everywhere. On Monday, Facebook announced a few News Feed “improvements,” including an algorithmic penalty intended for click-bait headlines and photos with links shared in status updates or photo captions versus in Facebook’s native link preview format.…

Read More →

How to Extend the Life of A Media Hit

If an earned media hit lands in a publication but no one sees it … does it generate awareness? We’ve all been there: we work hard to build a relationship with a reporter and finally secure a stellar feature in a tier one publication. It runs, the client is ecstatic, it gets shared a few…

Read More →

How to Prepare for A Big News Announcement

Every so often we catch the moans and groans of PR pros who come across that one client that just never has any news. We’ve all been there. But what about those glorious times when you do have big news to share? Whether it’s a new product, a big new hire or an IPO, there’s a…

Read More →

Interview with PR Practitioner of the Year Matt Trocchio, Part 2 of 4

At this year’s Publicity Club Bell Ringer Awards, SHIFT Account Director Matt Trocchio was honored by the New England PR community as PR Practitioner of the Year. In this part 2 of 4 in our interview series, we talk about effective team management. SHIFT: Do you see PR’s profession embracing the concept of brand journalism…

Read More →

Tips For Being A Kick-@$$ PR Intern

Your polished resume may be a thing of beauty, so aesthetically pleasing it could be mistaken for the eighth wonder of the world. But is your resume more than just a pretty face? While academic experience is invaluable, in today’s job market, it’s important that it’s coupled with real work experience in order to stand…

Read More →

What Makes Good Content?

We are living in an age of information overload. You don’t have to take my word for it; you can feel it. There are seemingly limitless blogs and publications that are churning out content on a daily basis. If you’re in charge of running a blog (either brand or personal), how can you possibly stand…

Read More →

The Beginning: How To Get Started on Social Media in 4 Steps

In a day and age where not being on social media is an anomaly, it’s hard to think of a brand or business who hasn’t dipped its toe in the social waters. Believe it or not, they do exist. And for those brands, making the jump onto social media can be a scary thought. Where…

Read More →

Be Human: Content Marketing Guidelines

Anyone with social media 101 smarts will tell you the first rule of business is to “be human.” Companies are told they should create personas online to interact with their customers – be a human voice rather than the faceless, corporate voice of an organization. The same advice is often given to digital marketers, but…

Read More →

Tips for Surviving the Summer Events Season

For most, summertime means getting out of work early on Fridays, a decrease in workload and trips to the beach. For the Consumer team at SHIFT, summertime means event season. Working in Consumer PR often involves hosting a slew of events, and that means you need to plan and execute events to perfection, leaving no…

Read More →

PR is the new SEO

A decade ago, even 5 years ago, SEO used to be easy. Go out, place a bunch of links in some blog comments or send out some mass emails to webmasters promoting your site, get links rolling in, and wait for Google to reward your cleverness with high search rankings. You didn’t even have to…

Read More →

Back to Top