Posts Tagged:PR

SHIFT Archives: The Best of Q2 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Google Analytics Quiz

Google Analytics can be an amazing tool…if you know how to use it. It gives PR and marketing professionals a glimpse into our websites, and allows us to make smart, data-driven decisions. Trouble is, all the data in the world is no use if you don’t know what it means. Think you’ve got the chops to tackle Google Analytics’ toughest…

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What PR Pros Can Learn from Drake

If anyone were to spend a day in our Austin office, there’s a 99.9 percent chance that you will hear a Drake song or two, and that’s simply because we love Drake (except for Matt). But, it’s also because there are some relevant PR tidbits in Drake’s glorious raps. Here are three lessons we’ve learned…

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What 4 Winnie the Pooh Characters Can Teach You About Your PR Internship

When starting out at a public relations / marketing internship, everyone in your non-PR life will always ask, “what are you learning?” You’re getting some key, inside info about how companies and brands shape their images. But in the process, you’re also learning about yourself. Each PR / marketing internship is different, but from my…

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3 Small Gmail Tools with Big Impact for PR & Marketing Pros

Ever send an email you instantly regretted? Of course you have. We all have. The misspelled name. The forgotten attachment. The horror of the accidental “reply all.” We can check, double check and triple check every email before sending, but occasionally human error gets in the way. As PR pros, I’m sure everyone has felt…

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Are PR and Marketing Entering the Moneyball II Era?

For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how online has brought measurement to marketing in a new way over the past 5+ years.  And like sports, marketing is now going through a tremendous shift that feels momentous, the way Moneyball and…

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Best of SHIFT: Top 3 Posts from Q4 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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The Future of Marketing with Tamsen Webster

Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers who are driving innovation and transformation in the…

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Three Signs You Should Invest in Measurement Tools

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know…

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Data doesn’t have to be scary

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. Wal-Mart completes one million customer transactions every hour, and with them comes 2.5 petabytes of data. That’s the equivalent of the amount of books in America’s…

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