Posts Tagged:PR plan

media hits

A New Year’s Resolution for PR: Media Hits and the Importance of Asking WHY

If SHIFT had a dollar for every time a client or prospect said the following, we’d likely be living in the lap of luxury by now. “We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.” When pressed on the “why” behind…

Read More →

Company PR

5 Things Every Company PR Plan Needs: The Details

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. This week we break down the more granular details. The PR landscape has certainly evolved since I broke into the business almost 20 years ago. Social media and digital communications are leveling the playing field…

Read More →

PR Planning

What Every Company PR Plan Needs: Broad Strokes

Across all areas of business, there are a few must-haves when it comes to your company’s PR plan. You may not think your tech startup is very similar to an established consumer restaurant, for example, and looking at operational procedures, you’re probably right. However, from a PR perspective, there are several standard, no-buts-about-it things that…

Read More →

Back to Top