Posts Tagged:paid strategy

small public relations budget

How to Make the Most of a Small Public Relations Budget

Working on a small public relations budget is difficult for many reasons, but some of the most successful campaigns I’ve worked on were executed with a small budget. Below are some pointers to help you when working on a smaller PR budget. Determine The Client’s Goals Most clients understand how precious time is when working within…

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The Push/Pull of Branding vs. Lead Generation for PR Paid Strategy

The evolution of the variety of ways a client leverages a PR agency has certainly accelerated in the past few years.  The jump from pure messaging/editorial pitch centers of excellence to a combination of “hits +social” councilors has already solidified both on the B2C and B2B side.  However, as you can see in our earned…

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