Posts Tagged:media training

Media Training

B2B Media Training: 5 Attributes that Make it Essential

Conducting media interviews remains a cornerstone activity for every enterprise communications program. While the best spokespeople make these exchanges look effortless, it takes considerable investments in strategy, messaging and – above all – preparation. Here are five reasons why media training is so important: 1. Align the Company’s Message Media training forces spokespeople to align…

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Photo by Roger H. Goun

Can I Quote You on That? Three Interviewing Blunders to Avoid

In my last post, I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. Let’s dig into this a bit more. First, why is media training so important? Because this is a chance to speak to a wider audience and therefore, any missteps can be magnified.…

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