Posts Tagged:measuring PR

What’s a UTM Tag and What’s it Doing in my PR?

Ever followed a link to an article or blog post on Twitter, and noticed that it had a string of extra text tacked onto the end with a bunch of underscores and equal signs? It probably looked something like this: http://www.shiftcomm.com/blog/?utm_source=facebook&utm_medium=social&utm_campaign=SHIFTblog That’s a UTM code. Though a familiar friend to the digital marketer, to many…

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Breaking Barcelona: Why Measuring PR Shouldn’t Include Sales

Last week, I posted a bit about my thoughts around measuring the ROI of PR by estimating the value of the audience PR creates. In case you missed it, the short summary of how to estimate the ROI of PR works like this: At the bottom of every funnel is revenue and sales. It is…

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