Posts Tagged:marketing

2014 Internet Trends: Mobile Boom, Messaging Shifts and Audience Migrations

Former Morgan Stanley analyst and current Kleiner Perkins investor Mary Meeker presented her annual Internet Trends report yesterday at re/code’s Code Conference. Meeker and KPCB have published a report every year since 2001, providing the technology and media industries with powerful insights into the future of digital and how the world interacts with each other…

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The Beginning: How To Get Started on Social Media in 4 Steps

In a day and age where not being on social media is an anomaly, it’s hard to think of a brand or business who hasn’t dipped its toe in the social waters. Believe it or not, they do exist. And for those brands, making the jump onto social media can be a scary thought. Where…

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Can Brands Really “Be Human?”

Last week, we published a post with content marketing guidelines centered on the “be human” mantra. Since I wrote the blog, I’ve come across several similar posts that tout the opposite – that brands inherently cannot be human no matter how hard they try. Jason Falls put it plainly: “As much as we can teach…

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Be Human: Content Marketing Guidelines

Anyone with social media 101 smarts will tell you the first rule of business is to “be human.” Companies are told they should create personas online to interact with their customers – be a human voice rather than the faceless, corporate voice of an organization. The same advice is often given to digital marketers, but…

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Future Marketers Are Quickly Learning: SEO and Analytics Matter

I had the pleasure of serving on the Careers in Social & Digital Media panel recently at  Bentley University’s Marketing/Communications Career Conference program.  The annual event hosts an interesting mix of speakers from the Boston area business/startup/agency crowd to discuss the range of trends around all things communications and offer advice to the undergrads in…

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Can you automate PR?

Notable journalist Tom Foremski recently asked whether PR can be automated, especially given the advances in automation in the advertising world. In it, he states: The PR industry is heading for a serious showdown with ad agencies gunning for PR budgets. Ad agencies have algorithmic buying and selling of ads, there is already a large…

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When Should You Roll Out Your Holiday PR and Marketing Strategy?

Every year it seems like we start planning for an upcoming holiday earlier than the last. Walk into a grocery store today, and you’ll already see Cadbury Eggs lining the shelves despite it being mid-February. (Don’t get me wrong, I could eat Cadbury Eggs any day of the year.) As public relations and marketing professionals,…

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All the Interesting Things: Marketing, PR, and Ideas for 01/10/14

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers shared among each other lately. Let us know what you think in the comments!…

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