Posts Tagged:marketing

Data doesn’t have to be scary

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. Wal-Mart completes one million customer transactions every hour, and with them comes 2.5 petabytes of data. That’s the equivalent of the amount of books in America’s…

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Nothing in Marketing is Unique

From the latest tool or piece of automation software to measurement or campaign tactics, very few things we come across in the communications industry are truly unique. Most “major” technological advancements are just that, advancements on an idea that has actually been around for a long time. “[Insert New Invention Here], now that’s the greatest…

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Brainstorms: Are they really as effective as you think?

In many corporate cultures, and especially in creative industries like PR and marketing, brainstorms are the industry standard for generating new ideas. From client kick-off campaigns to new product launches, brainstorms have traditionally been considered the easiest and most efficient way to get a team’s creative juices flowing and generate the most unique ideas. But…

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Another Facebook Algorithm Change: Click-Baiting Bites the Dust

Another day, another Facebook algorithm change to spice up the lives of marketers, PR professionals, and social media managers everywhere. On Monday, Facebook announced a few News Feed “improvements,” including an algorithmic penalty intended for click-bait headlines and photos with links shared in status updates or photo captions versus in Facebook’s native link preview format.…

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Social Media Quiz – The Intermediate Answers

A few weeks ago we created a quiz to help separate the true social media masterminds from, well, the not-so-masterminds: So You’re a Social Media Guru, Right? Ring a bell? If you didn’t get a chance to take the quiz, try it now! It was a lot of fun for us to create, and wanted…

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Social Media Press Release 3.0: 2014 Edition

It’s hard to imagine, for most Millennials at least, a time when social media was not a part of everyday life. In 2006, when the business world first began exploring social networks, SHIFT developed the social media press release. Although its early form was not at all flashy by today’s standards, its focus centered on…

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How bad research undermines your business

A well-informed strategy of any kind must be supported with reliable data. No matter the industry or organization size, if a company makes decisions based on bad data, it’s likely to adversely affect the business and its revenue. Yet in marketing and PR, we are all too familiar with the headstrong executive that insists on changing…

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What Makes Good Content?

We are living in an age of information overload. You don’t have to take my word for it; you can feel it. There are seemingly limitless blogs and publications that are churning out content on a daily basis. If you’re in charge of running a blog (either brand or personal), how can you possibly stand…

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Content Creation vs Content Curation

In a world where “content is king” and one wrong move on social media can send your brand reputation into a nose dive, there is a lot of pressure on companies to maintain a successful online marketing strategy, from the website and company blog to social media pages. One topic that’s often debated is the…

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SHIFT Culture: 3 Benefits of Rockstar Internal Content

Here at SHIFT, we talk a lot about generating content. Incorporating visuals into your content. Making your content more “human.” Ways to never run out of content. A lot of the content creation we talk about is external: what your business (or your clients) can do to showcase thought leadership and generate more awareness. But…

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