Posts Tagged:LinkedIn

How to Use LinkedIn Analytics

In December, I walked through Twitter’s analytics platform, and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Let’s look at what LinkedIn Analytics offers and how you can…

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The State of Social Media: a new eBook from SHIFT

Few things matter more to digital marketers than social media. In just a decade, social media has become one of the dominant marketing and communications channels. Only the mobile revolution has grown faster than social media. To better understand how social media changed in 2014, SHIFT Communications examined publicly traded social media companies throughout the…

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What LinkedIn’s New Homepage Means for Your Social Marketing

In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service. With the updated design LinkedIn hopes to accomplish two things: 1) get people checking LinkedIn more frequently, and 2) get them having more conversations while they’re there. Here are the fast facts…

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Up Your Intel With LinkedIn

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. It can truly be a powerful tool for businesses. Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing…

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State of Social 1Q14: LinkedIn, the Dark Horse Stumbles

In our final report for the first quarter of 2014’s state of social media, we’re going to take a look at the dark horse of social networks, LinkedIn. What’s changed, and what does it mean for marketing and PR professionals? So, what’s on the books for the 1st quarter of 2014 for the network? Is…

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LinkedIn Q&A Series: Clicks or Interactions?

In terms of LinkedIn metrics, is it more valuable to have more clicks or higher interactions? As your company page grows and you share new content every day, it increases the opportunities for others to find out about and interact with your page and its content on LinkedIn. If you are new to analytics, it…

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