Posts Tagged:instagram

Insta-Success Advertising

Insta-Success: How to Make the Most of Your Instagram Advertising Campaigns

Earlier this year, we shared a blog post highlighting the top reasons why all kinds of businesses – B2B technology and consumer industries included – should be using Instagram as a social business tool. What we didn’t get into, however, is how and why businesses should run Instagram advertising campaigns to increase brand awareness and…

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Social Media in Healthcare

Social Media in Healthcare: Why Instagram is its Best Kept Secret

Instagram, the lesser known tool behind social media in healthcare and widespread photo sharing social platform, has an average of 500 million monthly active users and growing. The applications of this platform are endless, but it’s proving to be a fruitful podium for the healthcare industry.  Whether Instagram is providing future medical students the opportunity to follow…

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The Relevancy Filter: Your Brand’s Strategic Guide for Mastering Instagram’s New Algorithm

On March 15th, Instagram announced its most impactful filter yet: an algorithm which sorts your feed by the moments you care about most. The decision, which will be implemented in the “coming months,” comes as no surprise; Instagram’s parent company, Facebook, has long mastered its own algorithm for monetization. The opportunity is ripe to increase…

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6 Compelling Reasons Why Your Business Should Use Instagram for Marketing

As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already…

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Why Instagram’s “Barter Economy” is a Good Thing

…For marketers, influencers, and consumers. Last week, The New York Times published a piece on how influential Instagrammers are being courted by luxury brands with offers of free swag and other out-of-this-world perks in exchange for photos. We’re talking “all-expenses paid trips to Iceland” levels of incredible. AdWeek also chimed in with a follow-up article…

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