Posts Tagged:influencers

The Importance of Media Training at the Olympics

We are just under 100 days away from the 2016 Summer Olympics in Rio de Janeiro, Brazil. The games officially begin on Friday, August 5th lasting until Sunday, August 21st. Along with dazzling displays of athleticism, you’ll also get to witness another time-honored Olympic tradition – corporate branding. And while the stadiums, clothing, and merchandise will…

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Stay Social: How to Maintain Impactful Influencer Relationships

The emergence of social media brought direct and immediate access to everyday consumers. With each new social platform comes a group of expert users who are able to inspire, empower and encourage large fan bases. The voices of influencers have become especially pertinent and widely accepted by brands. The definition of “social influencer” differs for…

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Influencing the Influencers

You’re trying to convince Joe Rockstar to write about your company.  When Joe Rockstar blogs, people share.  When Joe Rockstar tweets, people re-tweet.  If you can convince Joe Rockstar that your company is wicked awesome, the customers, VCs, the mainstream media, etc. will come knocking. But Joe Rockstar is busy, eh? Deluged by pitches. You’ve pinged…

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