Posts Tagged:google analytics

best of q3

SHIFT Archives: The Best of Q3 2016

As each year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. When devising a content strategy for a new year, it’s important to take note of what worked, what didn’t work, and why, to plan for next year. Want to see how to do this for…

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B2B Tech PR

Using Google Analytics to Inform your B2B Tech PR Program

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch, but…

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Google Analytics for PR Pros

Why Google Analytics is a PR Professional’s BFF – Part 2

In Part 1 of this series, we outlined why having access to a client’s Google Analytics can be beneficial for a PR program. From being able to identify which pieces of earned coverage drove the most traffic to a client’s website to analyzing data that can be used to make strategic program decisions, the initial…

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Measure Social Media Google Analytics

Three Ways to Measure Social Media Activity with Google Analytics

Why bother with social media? What are Twitter and Facebook doing for my bottom-line? If you run social media campaigns for your clients or your brand, you’ve probably heard those questions before. And sure, from basic Twitter Analytics and Facebook Insights you can tell your client you’ve received X number of clicks or generated Y…

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Google Analytics for PR Pros

Why Google Analytics is a PR Professional’s BFF – Part 1

As a data-driven agency, we rely on a variety of data tools to make the most informed decisions for our clients. From how well a blog post is performing to the best times to post to Twitter, data isn’t just about numbers, it’s about a roadmap to success. Google Analytics is one of our go-to…

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Cohort Analysis & Google Analytics: The Basics

In early 2015, Google Analytics quietly rolled out Cohort Analysis reports. If you aren’t a frequent user of GA (or tend to steer clear of beta reports), you may not be familiar with this powerful tool. In a nutshell, cohort analysis reports give you insight into user behavior on a much more granular level than…

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Putting Google Analytics’ Behavior Flow Tool to Use

Wondering what value your web ad campaigns deliver your business, beyond conversions on a landing page? When it comes to ad campaigns, the journey can be just as important as the destination. Ads can deliver more than direct conversions; they can also bring curious users to many different pages of your site. Follow their path…

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3 Google Analytics Issues to Correct for Better Data

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. I’m going to cover three Google Analytics issues that come up regularly in our work…

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The Exciting Technology In Back to the Future No One Noticed

If you’re joining us at the time this blog posts, Marty, Doc, and Jennifer should be arriving in a few hours. While we wait, let’s discuss the future. Or at least, the future predicted and represented in “Back to the Future: Part II”. The movie predicted a lot of real world technological advancements, such as…

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Google Analytics Quiz

Google Analytics can be an amazing tool…if you know how to use it. It gives PR and marketing professionals a glimpse into our websites, and allows us to make smart, data-driven decisions. Trouble is, all the data in the world is no use if you don’t know what it means. Think you’ve got the chops to tackle Google Analytics’ toughest…

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