Posts Tagged:Facebook

Should Your Business Leverage Facebook Live?

The rise of live video is no secret–especially within today’s tense political and social climate. However, if you’re not a politician, renowned craft beer brewer, or reality celebrity, but instead a business owner or marketer, should your brand be going live? Our short answer: your brand should start leveraging Facebook Live. Our long answer: you…

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fake news

Fake News: A Data-Driven Analysis

What’s the impact of fake news? Is it as big a problem as people make it out to be? Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. How concerned were people? We saw search volumes spike during…

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Data Driven Social Media

How to Build a Data-Driven Social Media Strategy

As you’ve probably read on this blog (and all over the web as of late), social media has become almost entirely pay-to-play for brands. If you want to reach even your existing fans, get out your credit card. Got it? Good. Now more than ever social media is an investment for brands. You can’t just…

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cost to advertise on facebook

How Much Does it Cost to Advertise on Facebook?

If you’re considering advertising on Facebook, we’ve got one reason why you should–1.65 billion that is. That’s the number of active, monthly users on Facebook in the first quarter of 2016. Rest assured, your ideal audience is among them. However, many advertisers, small business owners, and brands don’t know how much it would cost to…

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SHIFT Archives: The Best of Q1 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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3 Reasons Small Business Needs Social Media

We’ve all seen it before. You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back…

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6 Compelling Reasons Why Your Business Should Use Instagram for Marketing

As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already…

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Pull Your Retargeting Campaign Out of the Drain

Retargeting capabilities have quickly become some of the most effective (and highly utilized) advertising options on the web, especially now that most social networks have implemented retargeting in their basic ad platforms. If you’re unfamiliar with retargeting, it allows brands to track who’s visiting their website through various tools and snippets of code and then…

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The State of Social Media: a new eBook from SHIFT

Few things matter more to digital marketers than social media. In just a decade, social media has become one of the dominant marketing and communications channels. Only the mobile revolution has grown faster than social media. To better understand how social media changed in 2014, SHIFT Communications examined publicly traded social media companies throughout the…

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Best of SHIFT: Top 3 Posts from Q4 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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