Posts Tagged:email marketing

customer retention

Calling All Marketers: Don’t Forget About Customer Retention

Question for you: do you often meet people, become friends and then completely abandon them? If you answered that with a ‘yes’, well, you’re a pretty awful friend. Anyway, there’s a point to this. A recent Demand Metric survey sponsored by Salesforce found that marketers feel most confident in their ability to drive awareness and…

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Tips for Email Marketing

How often do you check out of a store and get asked for your email address? Pretty often, I’d wager. Email marketing is a great way to stay in touch with your customers, but there are several things you want to keep in mind when crafting your plan. How Often They’re Sent Consistency is a…

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The Recipe for a Good Newsletter

At SHIFT, one of our favorite pieces of content we create is our weekly newsletter. It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter…

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