Posts Tagged:earned media

Consumer Media

Start Spreading the News: SHIFT NY 2016 Consumer Media Highlights

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. Whether it was securing placements for the latest outdoor grilling innovation from Char-Broil or letting tech reporters know about a new…

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earned media

Earned Media Highlights from 2016

Garnering earned media coverage that is meaningful for our clients is our number one priority as their public relations partner. Ensuring that our efforts will provide material that is helpful to our clients’ goals and bottom lines means we are constantly fine tuning and tweaking our approach to the media to keep our clients and…

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Surviving Penguin and Panda Attacks: SEO Basics

Those sneaky penguins! On Friday, October 17, Google released its third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. While Google’s updates strive to better…

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How to Extend the Life of A Media Hit

If an earned media hit lands in a publication but no one sees it … does it generate awareness? We’ve all been there: we work hard to build a relationship with a reporter and finally secure a stellar feature in a tier one publication. It runs, the client is ecstatic, it gets shared a few…

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