Posts Tagged:data

Engaging Millennials

Data is King: Engaging Millennials in Healthcare, Part 3

In part three of our series on engaging millennials, we explore the important role that data can play for companies looking to reach this group in more effective ways. To start our series from the top, read part one on five opportunities for engaging millennials and part two on engaging millennials through tech. While many…

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business ROI

PR and Marketing: Embrace All Data Sources to Drive Business ROI

Content shock, social avalanches, data deluge – pick your phrase du jour. However described, PR and Marketing is awash is data. It would seem logical that communicators would rush to embrace data as a strong asset in defining and refining strategy for better outcomes. And yet many prospects and clients are stating that they only…

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Data Mining in Public Relations (Across All Budgets)

Data speaks. It can persuade new ideas, motivate change, disrupt innovation, elevate brands, stir controversy and expose truths. It matters to consumers, salespeople, CEOs, businesses, investors and most importantly, media. So, naturally it should matter to PR pros. While the media is constantly fighting for readership in a world of clickbait, listicles and memes, the…

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The plural of anecdote is not data

Have you ever had an opinion? Of course you have. As marketers, we reply on people having opinions to do our jobs. Have you ever heard the same story from five different people, leaving you not knowing which version was correct? This phenomenon is called Post hoc ergo propter hoc (Latin: “after this, therefore because of…

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Why ALL the Data Matters to B2B Marketers

It just feels like data and analytics are becoming mainstream, regardless of industry or discipline, doesn’t it? We’ve been tracking the marketing industry convergence and conversation around data, and when marketers start actively talk about solving “dark social” and “gray social” – it’s for a reason. Marketers are digging deeper, trying to get to every…

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Friday Fun: #Patriots vs. #Seahawks

Photo by Nike Unless you live under a rock, you know that the New England Patriots won the AFC Championship and will be facing off this weekend with the Seattle Seahawks at Super Bowl 49 in sunny Glendale, AZ. With one SHIFT office smack dab in the middle of #PatriotsNation, we are obviously paying close…

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Data doesn’t have to be scary

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. Wal-Mart completes one million customer transactions every hour, and with them comes 2.5 petabytes of data. That’s the equivalent of the amount of books in America’s…

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The 5th Gear: Marketing, PR, and Ideas for 11/11/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments!…

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Changes to Facebook Page Insights Brings More Data

Yesterday, Facebook released a new and improved version of Page Insights. We wanted to note some of the more interesting data you now have at your fingertips about interactions with your page on Facebook. Facebook Page Insights – Overview This page layout has changed and now shows you a quick snapshot of likes, reach and…

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