Posts Tagged:crisis communications

crisis communications prep

Crisis Communications in a 24/7 News Cycle: How to Prepare

The phrase “24/7 news cycle” feels cliché at this point, doesn’t it? It’s no longer a novel issue but a way of life. Tweets go live seconds after an incident happens – sometimes even before a company realizes what’s occurred. Before they know it, it spreads like wildfire and spirals into a full blown crisis.…

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Crisis Communications

What is Crisis Communications?

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. It’s the reverse of traditional public relations, where you’re trying to acquire the attention and approval of third parties, earning…

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Social Media Crisis

Developing your Social Media Crisis Radar, Part 3

Want to learn about Crisis Radar from square one? Get up to speed by reading Part One and Part Two. Welcome to the third and final blog in our series, “Crisis Communications: Developing your Social Media Crisis Radar.” If you joined us for parts one and two, you are almost ready to test your Crisis Radar…

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Social Media Crisis

Developing Your Social Media Crisis Radar, Part 2

Did you catch the first installment of this series? If not, start your Crisis Radar journey with Part One. Who is the average user on your brand’s social? What is their most common age? Times of peak social media use? Favorite memes? Dimple size? Chances are, you have answers to these questions. Some of them,…

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social media crisis communications

Developing your Social Media Crisis Radar, Part 1

An angry tweet directed at your brand. An unflattering photo of a broken product or promise on social media. Demanding DMs in your inbox. Ah, the dance of the angry customer. Any seasoned social media pro knows them well. They also know that with a touch of sensitivity and maybe a coupon code, they can…

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Three PR Lessons from Scandal’s Olivia Pope

Tonight’s the night. Olivia Pope is back in action as Scandal returns from its midseason break. If you’re like me, you are what’s considered a Scandal addict; if you haven’t seen it yet, here’s the basic premise: Pope is a crisis communications consultant for Washington’s finest (or not so finest), helping them manage their image,…

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6 Crisis Communications Lessons From a Snowstorm

On the drive into SHIFT’s Boston office today, I was watching the local plows and snow equipment move around in advance of yet another snowstorm in the winter of 2014. There’s a decent analogy to be made between handling a snowstorm and handling a PR crisis. Let’s look at these 6 lessons. 1. Prepare for…

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