Posts Tagged:client relationship

Client Relationships

Managing the Evolving Client Relationship

Over the past five years, we have experienced dramatic changes in client relationship management and setting expectations.  Agencies are not the only institutions fighting with the ever-evolving media landscape and technology disruptions. Organizations are forced to face change on nearly a daily basis and we, as agency partners, are forced to make sense of the…

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Breaking Up Is Hard To Do: Firing a Client

Being fired by a client is an unpleasant situation, usually for both parties. Expectations were high at the outset, everyone was feeling good, champagne was popped, the PR machine started churning – then something happened. Sometimes it’s a positive outcome for the client, like an acquisition, that leaves the agency out in the cold. Sometimes…

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