Posts Tagged:client relations

Client Relationships

PR Service or Customer Service? Why Always Saying “Yes” Damages Client Relationships

You’re a PR pro with a #positive attitude, and you’re proud of it. You should be – a can-do outlook is a boon in this fast-paced industry. But alas, it is possible to take it too far. PR service isn’t customer service. Clients hire agencies for their ability to do heavy-lifting as well as their…

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Managing Client Expectations

Earlier this year I realized that 2016 marks my 20th year in high-tech PR. As an agency “lifer,” I’ve learned a lot along the way on what makes a successful, collaborative client engagement (and what doesn’t). One of the most important – and most difficult – things to learn was how to first meet, and…

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Winning the Client Game: Lessons from the Ballfield

I admit it: I have a lot of baseball on my mind these days. Not only are both NY teams poised to make playoff runs, but little league “fall ball” is now well underway. As such my weekends are now spent teaching 5th graders how to embrace their inner Derek Jeter. After an exciting opening…

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There’s a Ribbon on My Finger

You may not see it, but there’s an imaginary ribbon tied around my left index finger. It reminds me to keep client service top of mind. Recently, my colleague Cathy Summers penned a blog post on when it might be appropriate to fire a client. Admittedly, those instances are few and far between, and are…

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