Posts Tagged:business press

Business Press

5 Business Press Hits & The PR Strategy Behind Them

Google. Facebook. Yahoo! These are the giants that so often demand the attention and set the agendas of business press. But coverage in The Wall Street Journals, Forbes, Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. And the seemingly unknowable rhyme and…

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How To Turn An Interview Into Coverage a Year Later

When you ask a client what their dream publication/piece of coverage is, nine times out of ten they will name a top tier business publication: Forbes, Fortune, The New York Times, Wall Street Journal, etc. When I hear this it simultaneously makes me apprehensive and excited. While these hits are sometimes the hardest to come…

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Scoring with Business Press

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. You probably know that securing coverage in a business publication is no easy feat, especially if…

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